Values Drive our Mission

We believe everyone on the planet deserves to feel empowered. That’s why empowerment is at the core of everything we do. We curate luxury knitwear with a purpose. To make you feel good and do good. We focus on process, quality & longevity and only ever work with people who share our values.

Authenticity

There is a great deal of satisfaction to be gained from making something well, and knowing it will stand the test of time. Our weavers have an unrivalled knowledge and skill which comes from generations of craftmanship. They’re the very best which is why our British made knitwear lasts a lifetime.
We aim to empower and support British artisans and manufacturers by only ever sourcing their skills and materials. From the sustainably souced Scottish Cashmere wool we spin, to our small team of expert knitwear manufacturers, to our unique and top secret embroidery techiques, to our minimal recycled packaging– everything we do is designed and made in Great Britain.
Because of this we can personally guarentee fair working conditions and fair wages. Our process is very important to us and it also reduces the environmental costs of transportantion and shipping from overseas..
As a much needed antidote to fast fashion we create beautiful heirloom pieces to be loved and cherished.

Mindfulness

At the heart of what we do, we believe that people’s choices of what to buy and wear have the power to change the world.

We empower children living in poverty by giving them acess to education, helping to reduce inequality in our world.

We do this through the donation of school meals.
We work with a Uk based charity providing school meals to children in 26 countries accross Africa, Asia, Latin America, Eastern Europe and the Caribbean.

School meals provide much more than just daily sustinance, they provide access to education, opportunity and equality – a ladder out of poverty.

They need 1 meal to get them to school. For each FUND jumper sold we donate 100 school meals. The cost of each meal is just 10p, so be part of the project to end world proverty.

Creativity

Fund is an empowerment movement, an art project to capture a snap shot of modern culture and human experience. Every statement we make is a reflexion of who we are, we document each and everyone in our archive. We want you to create something unique. Something that in 100 years time your great grand daughter will find at the back of an old closet and still wear with pride.

We aim to empower, ourselves and thoses around us. To have the courage to speak our truth, to have the compassion to see and accept the truth in others. To persist in the face of fear, threat or difficulty, to see the beauty and nuture beauty in others, to feel pain and act generously. To celebrate the joy. Each jumper takes on a life of its own and has the potential to be more than just another piece of clothing.

It is about the art of self-expression, an opportunity to share your story.