Spring is coming.
And with it — our new luxury Spring Cashmere Collection.
To make room, a handful of iconic FUND colours are being retired.
No restocked.
The great news is that selected shades of our Utter Nonsense jumper are now 40% off.
When they’re gone, that’s it — they will never return.

The Jumper That Became Iconic
When Taylor Swift wore our Utter Nonsense jumper in her Disney+ documentary series, it quietly became known as the world’s most iconic jumper.
The original green she wore remains available as part of our classic collection of shades.

Taylor Wore Green. Which Will You Choose?
Yes — she wore green. And it became iconic.
People began searching for
The Taylor Swift green sweater
The world’s most iconic sweater
The best value for money luxury sweater worn by Taylor Swift
The most sustainable British Brand
But FUND was always about individuality and standing proudly out from the crowd. So dare to be different people. The statement remains the same — Utter Nonsense — but your colour, your embroidery thread, your expression makes it entirely yours.

Made Differently. Made Responsibly.
FUND is not fast fashion.
We produce in small, carefully controlled batches.
We use seamless knitting technology, meaning each jumper is knitted in one continuous piece — dramatically reducing yarn waste.
No excess panels. No surplus cutting. No unnecessary offcuts.
Our knitwear is crafted from premium Scottish lambswool sourced to the highest sustainability standards.
We never overproduce. We never landfill stock. We never waste a single jumper.

Heirloom Knitwear
A FUND jumper is not designed for one season. It softens with wear. It adapts to you. It becomes familiar.
These are heirloom pieces — loved, cherished, and passed on.

Last Chance. Never To Return.
As we introduce our Spring Cashmere Collection, these retiring shades are making their final appearance.
They will not be restocked. They will not reappear next season.
Once sold out, they become part of FUND history and your story.

The Archive Edit Is Live, 40% Off Retiring Colours.
Seamless. Sustainable. British made.
Crafted in small batches. Never wasted. Never mass produced.
Taylor wore green. Which will you choose?