The new year is a chance to start afresh, to start with a clean slate and begin as you mean to go on. This year, our team is aiming to continue to make sustainable and conscious decisions across the board, making choices that are better for the planet as well as ourselves. We’ve put together a few of our main aims and initiatives, many a continuation of habits from previous years, below because small changes to our behaviour can make a big difference:


Most of us already have what we need, purchases are often for the joy of it versus being a genuine ‘must have’. At FUND, we believe in buying less, and buying better, defined as; purchasing less as a whole however, when we are purchasing, buying items that are quality and that when looked after, will last and be cherished for years to come. This year, we’ll be applying that same mentality to our onward purchases supporting brands who are putting their hearts and souls into creating pieces that are made to last.


We are all aware of ‘reduce, reuse, recycle’ however, how many times have we been guilty of putting it straight into the recycling without sparing a moment to ponder whether it could be reused first? Excess packaging can be used for onward parcels, food packaging to store leftovers in the fridge and magazines for craft projects with children. This year, we’re aiming to take a moment before it goes in the recycling bin to consider whether it could have another purpose first.


As a brand immersed in sustainability, we are well aware of how little policing there is when it comes to what ‘sustainable’ ‘natural’ or ‘ethical’ actually means, whilst we need words to refer to the work we’re doing it’s up to each brand to define what that means for them which make things complicated as a consumer. This year, we’ll be doing our own research when it comes to the brands we’re supporting with our hard earned pennies, having a quick google to make sure they align with our ethos when it comes to their workforce, production line and ethics.


If you’ve tuned into Jeremy Clarkson’s ‘Clarkson’s Farm’ recently (well worth a watch if you haven’t already!) you will have beared witness to what a thankless, hard slog, difficult-to-turn-a-profit task farming is. We’re so lucky to live in a country where we have amazing farms working to make the world a better place; however, the reality is without consumer support, in a few years time they’ll cease to exist. This year, we’ll be sourcing organic, locally-grown produce as much as we can. The recent closure of Farmdrop has left many small British farms in the lurch, see a list of farmers who need support more, now than ever, here.

We’d love to hear more about what sustainable resolutions you’re taking on this year, send us a message on Instagram @fundjumpers.